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handling your personal information

Privacy Policy

David Salmon Furnishers handles personal information in compliance with the General Data Protection Regulation (GDPR). We understand the importance of the fair and lawful collection and processing of personal data and fully adhere to the principles set out in the regulation.

 

Who we are

This website is operated by David Salmon Furnishers (“we”, “us”, “our”).
Address: 116 South Street, Eastbourne, East Sussex, BN21 4LZ
Email: info@davidsalmon.co.uk
Phone: 01323 722921

The information we collect

We collect information when you contact us or buy from us, such as your name, contact details, delivery details (where relevant), and the content of your message or enquiry.
We also collect basic website usage information such as pages visited, device/browser details and IP address.

How we use your information

We use your information to:

  • Respond to enquiries and provide customer support (legitimate interests and, where relevant, steps taken before entering a contract)

  • Process orders, deliveries and aftercare (contract)

  • Keep business and accounting records (legal obligation)

  • Keep our website secure and prevent spam (legitimate interests)

  • Measure and improve website performance and marketing (consent, where cookies are used)

  • Run marketing and advertising, including remarketing (consent, where cookies are used)

Cookies, analytics and advertising

We use cookies and similar technologies to help our website work. Non-essential cookies (analytics and advertising) are only used if you consent through our cookie banner.

Our cookie banner is provided by CookieYes and our tags are managed using Google Tag Manager.

  • If you click Reject all, only essential cookies should be used.

  • If you click Accept all, analytics cookies (e.g., Google Analytics) and advertising cookies (e.g., Google Ads) may be enabled, including remarketing.

You can choose your cookie choice by using the cookie controls available on our website and/or change your choice at any time by adjusting your browser settings.

Google Analytics

If you accept analytics cookies, we use Google Analytics to understand how visitors use the site (for example, which pages are visited and how the site is used). This helps us improve the website and our marketing.

Google Ads remarketing

If you accept advertising cookies, we may use Google Ads remarketing to show you our ads on other websites after you have visited our site. This uses cookies/identifiers to help make ads more relevant.

reCAPTCHA

We use Google reCAPTCHA on our forms (via Gravity Forms) to help prevent spam and abuse. This may collect information about your device and interactions with the site for security purposes.

Who we share information with

We do not sell your personal information.
We may share information with trusted service providers who help us run our website and business, such as:

  • Website hosting, website support and IT/security providers

  • Spam prevention (including reCAPTCHA)

  • Analytics and advertising technology providers (only where you consent to the relevant cookies)

  • Email/communications providers

  • Business systems used to manage customers and orders

These providers are only permitted to process personal data on our instructions to provide services to us, unless otherwise required by law.

Some of our service providers may process data outside the UK. Where this happens, appropriate safeguards are used to protect personal data in line with UK data protection law.

How long we keep information

We keep personal data only as long as needed for the purposes above. Order and invoice records are generally kept for up to 7 years for accounting/legal reasons. Enquiries are kept for a limited period unless they become part of an ongoing customer relationship.

Your rights

You can ask to access, correct or delete your personal data, and you can object to marketing at any time by contacting info@davidsalmon.co.uk or 01323 722921. In certain circumstances when we are processing your data with legitimate interest or to perform a vital task, such as sending invoices or order confirmations, this may not be possible.

Where we rely on consent (for example, analytics/advertising cookies), you can withdraw consent at any time by changing your cookie settings.

If you have any concerns or complaints, please contact us first using the details above.

For more information regarding data protection visit the Information Commissioner’s Office (ICO), the UK data protection regulator.

Updates

We may update this policy from time to time. The latest version will always be published on this page.
Effective date: 6th February 2026

Heritage

David Salmon is a family run business with over 45 years’ specialising in home furniture.

Quality

We offer a range of quality furniture brands, available to view in our Eastbourne showroom.

Ethos

We are here to help you find the best furniture to suit you, your home and your lifestyle.